ABC Ranks High in "Top 500 Banking Brands"

Recently, The Banker magazine of the United Kingdom published the latest Top 500 Banking Brands. Agricultural Bank of China Limited (ABC) ranked the 4th, moving up 4 places. Its brand value increased by USD9.6 billion to USD32.26 billion, ranking the first in terms of growth. ABC has witnessed a growth in the brand value for five years in a row.

Top 500 Banking Brands is developed by The Banker magazine and Brand Finance, an independent brand value study enterprise in the United Kingdom. It is released every year and has become a widely recognized and highly authoritative brand value ranking list. The ranking adopts the discounted cash flow approach to calculate the brand value of banks through financial data analysis, modeling and evaluation on the market clout of banks and setting of brand discount rates for different banks. Its professionalism and independence are widely recognized by global financial enterprises.